Introduction
This comprehensive case study delves deep into the strategic PR campaigns executed for various aspects of the Suraj aur Saanjh Web series. It details the extensive efforts undertaken to ensure its success. The objective was to create a multifaceted approach that would not only drive engagement but also generate anticipation, leading to widespread recognition and acclaim.
Objective
The primary objective of the PR campaigns for Suraj aur Saanjh web series was to orchestrate a series of promotional activities that would:
- Garner widespread attention and buzz.
- Increase viewership across various platforms.
- Establish Suraj aur Saanjh as a prominent name in the industry.
- Cultivate a loyal fan base for sustained engagement.
- Enhance the series’ brand visibility and recognition.
- Create anticipation and excitement among the target audience.
- Generate positive reviews and critical acclaim.
- Drive traffic to the series’ streaming platforms.
Phase 1: Trailer Promotions
Screening
Phase 2: Music Promotions
YouTube Ads Songs
Leveraging YouTube ads to promote the music of Suraj aur Saanjh, enhancing its reach and engagement.
Phase 3: Series Promotion
Native Ads on All Episodes
Implementing native ads on all episodes to ensure continuous engagement and visibility.
Social Media Engagement
- 2 Twitter Trends
- 200 Reels Via Influencer Marketing
Press Coverage
https://www.bollywoodbubble.com/tv/anjali-anand-avinash-sachdev-web-series-suraj-aur-saanjh-anjali/
https://ndtv.in/bollywood/suraj-aur-saanjh-review-full-dose-of-romance-and-comedy-2608876
Conclusion
Through a meticulously planned three-phase PR campaign, the Suraj aur Saanjh Web series witnessed unprecedented success. The strategic approach to trailer promotions, music promotions, and series promotions ensured maximum engagement and visibility across various platforms. The culmination of these efforts not only increased viewership but also solidified Suraj aur Saanjh as a prominent and celebrated web series in the industry.